Oscar Cariss Serves Up the Perfect Bowl for Kellogg's

Annex films have spent the last two months touring the UK finding and shooting real people for a new campaign for Kellogg’s cornflakes.

The campaign, marking the brand’s first TV ad in five years, rolls out over the next 12 months and is a combination of TV ads and online films that explores the quirks around how people have their 'perfect bowl' of cornflakes.  No script, no story board and a very trusting client enabled Annex director Oscar Cariss to craft a number of charming performances from those they met along the way. 

The films created with Leo Burnett London, are a real departure from how Kellogg’s have previously presented their brand and are designed to have a unique presence and true stand out when on air.

Currently playing: Kellogg's Perfect Bowl - Launch 1